Cassie Kozyrkov’s Decision Intelligence: a decision is only made once an irrevocable allocation of resources takes place — and half the “decisions” on your calendar fail that test. Five checks, then a framed brief you can actually act on.
Built on Cassie Kozyrkov’s “Introduction to Decision Intelligence” — ex-Google Chief Decision Scientist.
One line. The thing you’ve been calling a decision.
In decision-analysis terms, a decision is only made once an irrevocable allocation of resources takes place. As long as you can change your mind for free, no decision has been made yet.
“He uses statistics as a drunken man uses lamp-posts — for support rather than illumination.” Name one still-unknown fact that would change your choice. If there isn’t one, you’ve already decided.
Set your decision criteria before you look at the information — the way you’d decide the most you’d pay for a ticket before looking up the price. Surprise information ambushes people.
Do you have the facts your framed decision needs — or are you making leaps beyond the data? Data science gets interesting exactly there. Just don’t fly too close to the sun.
A computer can execute a decision. It can’t be the decision-maker — that responsibility rests on the humans who built it. Name yours.